WhatsApp keen to plug into India's digital commerce play




Brian Acton, co-founder of common electronic communication app WhatsApp, known as on that Minister Shankar Prasad to debate ways that within which the corporate will contribute to Indias vision for digital commerce.

Highlighting the countrys importance, Acton aforementioned WhatsApp hopes to contribute a lot of to "Indias vision for digital commerce in future".

"India could be a important country to USA, and were proud to own two hundred million those who use WhatsApp to attach with their friends, family and communities. we tend to build each WhatsApp feature to be easy, reliable, and secure, and this vision is in line with what Digital Republic of India guarantees to realize," he added.

Acton aforementioned the corporate can still invest to assist a lot of individuals across Republic of India connect with its platform.

"Brian Acton, the co-founder of @WhatsApp and a fine mind within the field of data technology Pine Tree Statet me nowadays," the Minister tweeted in conjunction with a photograph of the 2 when his meeting.

"I conjointly appreciated the nice role of platforms like @facebook, @WhatsApp area unit taking part in within the field of digital management," Prasad superimposed.

Earlier on, Microsoft chief Satya Nadella was conjointly in city to satisfy Prime Minister Narendra Modi and Prasad to debate the companys digital inclusion programme that leverages technology for rising rural tending and education.

Acton, World Health Organization is on a one-day trip to Republic of India, is slated to handle students at IIT-Delhi, in conjunction with WhatsApp Head of Business, Neeraj Arora, later this night.

Facebook-owned WhatsApp has nearly become the default electronic communication application for individuals in countries like Republic of India and Brazil. In India, it competes with the likes of Hike, Snapchat and Viber.

India is additionally the most important marketplace for WhatsApp. Of its over one billion users, concerning two hundred million area unit here.

WhatsApp had aforementioned it'd specialize in rolling out business electronic communication this year for businesses because it appearance to faucet into enterprises for monetising its platform.

Last year, WhatsApp had stopped charging USD one p.a. subscription fee to travel fully free for its users across the planet.

While WhatsApp doesn't shall introduce any third- party ads for validation, it's aforementioned the corporate can check tools that enable users to speak with businesses and organisations like banks and airlines through its platform.

WhatsApp has simply unrolled a replacement update, introducing SnapChat-like options to show its platform into a kind of social media app.

Similar to Facebook, the app currently options standing, that seems as a separate tab at intervals the app. this permits users to share GIF, videos and photos with their friends for twenty-four hours when that the content vanishes.

Comments