Apple has finally halted the dream run of Xiaomi in China, the biggest smartphone market within the world, border the Chinese phone large from the fourth slot by shipping nearly forty five million iPhones to the Communist nation, a report by research firm IDC aforementioned.
OPPO, Huawei, and Vivo lead alternative smartphone brands in China in 2016, latest International knowledge Corporation (IDC) Quarterly mobile hunter report aforementioned.
"Xiaomi was China's hottest phone complete in 2014 and 2015, however it could not maintain the momentum in 2016," technical school news portal CNET quoted IDC knowledge as speech.
Shipping forty one.5 million smartphones, Xiaomi once called 'the Apple of China' was the No. five complete in China last year.
Apple, that took the fourth slot shipped forty four.9 million iPhones to China (vs.58.4 million in 2015), the world's largest phone market, it said.
"The massive winner was Oppo, that shipped seventy eight.4 million phones over double the thirty five.4 million it shipped in 2015.
Huawei came in at second, shipping 76 million phones, while Vivo managed to almost double its shipments, going from 35 million in 2015 to 69 million last year," it said.
"2016 was the first time ever that Apple saw a YoY decline in the Chinese market. Even though the new black coloured iPhones caught the attention of consumers, overall, the new launches did not create as much of a frenzy compared to the past," the IDC report said.
"Despite the decline, IDC does not believe Chinese vendors have actually eaten away Apple's market share. Most Apple users are expected to be holding out for the new iPhone that will be launched this year, and that will help the brand to see a growth in 2017."
"Apple's 10-year anniversary iPhone will also likely attract some of the high-end Android users in China to convert to an iPhone," it said.
Chinese market grew by 9 per cent last year.
"Most brands are now using a combination of channels to increase their shipments. Xiaomi, previously focused on online channels, has opened more Mi Home stores to drive offline growth. Apple has also been aggressive in increasing its offline retail presence," it said.
The top three Chinese brands grabbed a total of 48 per cent of the Chinese market last year.
Jin Di, a research manager with IDC China, said another reason behind the success of Chinese brands was their willingness to share profits with distribution partners.
Apple born from third in 2015 to fourth in 2016, as shipments to China plunged twenty three.2 per cent to forty four.9 million units.
Xiaomi was high in 2015, however fell to all-time low of the top-five vendors, with a thirty six per cent plunge in sales in China.
Total smartphone cargo volume in China rose eight.7 per cent to 467.3 million handsets last year.
The IDC forecast that the quantity in 2017 can still grow as shoppers replace previous phones, however that the expansion are going to be slower than 2016.
Worldwide, the highest 5 smartphone vendors in terms of shipments last year were Samsung, Apple, Huawei, OPPO and Vivo.
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